Brand Trust Web design & Design System
Role
UI
Size
2
Client
Dijgtal
Worked on enhancing the user experience of top North American sports betting & Casino platform
Methods
Empathising
Contextual Observation
Interviews
Generative Workshops
Synthesising
Personas
Affinity Diagramming
Ideation
Storyboards
User Journey Map
Prototyping
Testing
Usability Testing w/ Think Aloud Protocol
Brand Trust web design
My Contribution
The team was made up of 2, I worked as a UI designer with a UX designer, and we worked collaboratively in defining the Information Architecture. Then I led the UI and Interaction design for the project.
I also worked closely with User Researchers to create prototypes for user testing and iterate them constantly through identifying areas of improvement.
Mobile first
The data shows more than 60% of the visitors are using their mobile device, so we took the mobile-first approach in UI design, I designed the Mobile version first and then transformed it into the Desktop view.
Mobile Interaction
I also created the animation to demonstrate the logic behind the interaction and tested with players
Learnings
Our widgets concept interestingly happened to have the same idea as the later release of the Apple IOS 14 which introduced the widgets to allow users to perform certain tasks on a single screen. The new release raised the awareness of our competitors to develop their widgets, which will become more challenging for us as our idea was similar, to bring the highlight features of various types of apps to one.
However, due to time constraints, we were unable to build every widget we wanted but this is something new to me and the team, I learnt how to collaborate with others to keep the consistency of design when you working on different aspects of the design.
View other work
Overview
BetOnline is one of the biggest online betting platforms in North America and has a large number of loyal customers. Even though the platform is performing well itself, there is an opportunity to acquire more users by gaining their trust. That's why we designed this site as an entry point to attract potential customers and to retain those who do not know BetOnline.
Trading-card experience
In order to create an exclusive community experience, also serve as a teaser of future NFT marketplace strategy, which was followed by its purchase of the famous NFT Bored Ape Yacht. We took the chance to introduce the concept on this page. As a result, our customers stated that they would love to explore it further this interesting concept as it combines sports and NFT perfectly.
Banner Interaction
After the user testing, some of them mentioned that they would like to see the relationship and collaboration between the brand and ambassadors, I redesigned the banner with the focus on that.
